Exhibition & Evaluation

At the beginning of my social campaign I didn’t find any similar social campaigns to mine. However, towards the end I found “Five a day” campaign that promotes the consumption of five fruits/vegetables daily.

To be honest I don’t actually have any research sources that inspired my work but I can certainly say that I was influenced by the huge number of people that are misinformed about nutrition.

The items I have produced for my social campaign are a poster, a flyer and a documentary. I chose the poster to promote my social campaign, I chose the flyer to help my audience understand more about what my social campaign is and I also created a documentary to understand my audience and to see how they perceive nutrition.

In my opinion my flyer communicates the best my campaign message because it has quotes such as “you are what you eat” and it really makes the people think that they should improve their daily nutrition with healthy and organic foods and they should eliminate all the fast foods and processed foods that they eat.

I think that my products hold together as a cohesive campaign with a clear message because I tried to adapt the colours to link with one another and I used colors from my poster into my flyer in order to have a kind of link between these two. Also my messages were simple to understand and they were easy to link up. 

I am asking my audience to be more careful with their nutrition, however, it is their decision what they eat and I mentioned it in the flyer where I wrote "Your body, your choice" and I meant that everyone should decide for themselves what they want to do with their lives and that no one has the power to decide for someone else.

My main audience I consider to be people aged 12 and over, both gender as obesity can happen to anyone.

I think that my documentary will most likely to appeal to my audience as my audience will realize that is the fast food and processed food that makes them obese. 

The most difficult thing I encountered with this campaign project was the documentary as I have not worked in Adobe Premiere Pro before and it was difficult for me to learn and understand the mechanism of another software as I am more passionate about the graphics and design rather than video.

If I had the time I would create something new for the poster, I wouldn't use anything from my previous projects because I know that I can create something new if I want to.

My most successful part of the campaign in my opinion is the flyer because I adapted it to the poster, I used similar colours, similar design type and also I used the same font type as in the poster and I am really happy with myself that I was able to create two items that link up together to represent a social campaign.